-
1 product orientation
марк. ориентация на продукт* (подход к организации деятельности фирмы, согласно которому компания в своей товарной политике должна наибольшее внимание уделять качественному и экономичному производству товаров)Syn:See:production orientation, customer orientation, competitor orientation, sales orientation, market orientation* * *позиция компаний, считающей, что главное это произвести товар, а убедить потребителей купить его дело второстепенное -
2 product orientation
Большой англо-русский и русско-английский словарь > product orientation
-
3 product orientation
1) Математика: ориентация произведения -
4 product orientation
optique f produit -
5 product orientation
-
6 end product orientation
Вычислительная техника: ориентация на конечный продуктУниверсальный англо-русский словарь > end product orientation
-
7 end product orientation
English-Russian information technology > end product orientation
-
8 product
product ['prɒdʌkt]∎ finished product Industry produit m fini; (piece of work) résultat m final;∎ food products produits mpl alimentaires, denrées fpl alimentaires;∎ product of India (on packaging) produit d'Inde∎ this book is the product of many years' hard work ce livre est le fruit de longues années d'un travail acharné;∎ she's the product of an unhappy childhood elle est le produit d'une enfance malheureuse;∎ the product of our labour le résultat ou le fruit de notre travail;∎ that's the product of a lively imagination c'est le produit d'une imagination débordante;∎ she was a product of her age c'était un pur produit de son époque(c) Mathematics produit m;∎ the product of x and y le produit de x par y►► product advertising publicité f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f du produit, mémorisation f du produit;product awareness advertising publicité f de sensibilisation au produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product champion champion m de produit;product depth profondeur f de produit;product design conception f du produit;product development élaboration f du produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product features caractéristiques fpl du produit;product group manager directeur(trice) m,f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product information sheet fiche f technique;product innovation innovation f de produit;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle m de vie du produit;product line ligne f de produits;product line manager directeur(trice) m,f de ligne de produits;product management gestion f de produits;product manager chef m ou directeur(trice) m,f de produit, responsable mf produit;product mapping carte f perceptuelle de produits;product market marché m de produit;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur f de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product placement placement m de produit;product planning plan m de développement des produits;product policy politique f de lancement de produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits, carte f de l'univers des produits;product promotion communication f produit;product range gamme f de produits;product specialist spécialiste mf produit;product test test m de produit, essai m de produits;product testing essais mpl ou tests mpl de produit;product testing panel panel m d'essayeurs de produits -
9 orientation
1) ориентация; ориентирование2) ориентировка || ориентировочный4) электр. регулировка фазы, фазирование• -
10 product
сущ.1)а) эк. продукт, изделие, товар (предмет, созданный человеком, машиной или природой; чаще всего имеются в виду предметы, созданные с целью продажи); мн. продукцияfood products — продукты, продовольственные товары
high-quality product — товар высокого качества, высококачественный [первоклассный\] товар
premium quality [premium grade\] product — товар высшего сорта [качества\], товар класса премиум-класса
undiscounted products — товары, продаваемые без скидки
fairly-priced product — товар по приемлемой [справедливой\] цене
See:acceptable product, accessory product, actual product, adulterated product, advanced technology products, ageing product, agricultural product, alimentary products, allied products, all-meat product, alternative products, ancillary product, anonymous product, augmented product, bakery products 1), basic product, beauty product, best-selling product, business products, by-product 1), &3, capitalized product, captive product, characteristic product, 2), co-product, commercialized product, commodity product, common product, comparable products, competing products, competiting products, competitive product, competitive products, complementary products, complete product, complicated product, conforming product, consumer products, consumer durable product, convenience products, core product, crop products, custom-designed product, customized product, custom-made product, declining product, deficient product, dehydrated product, differentiated product, diminishing marginal product, disposable product, diversified products, DIY product, do-it-yourself product, domestic product, durable products, egg product, electronics products, end product 2), &3, energy-saving product, entrenched product, essential product, established product, ethical product, ethnic product, everyday product, exclusive product, export products, fair trade product, fairly traded product, fairtrade product, fighting product, final product 1), а&2, financial product, food products, foreign products, formal product, functional product, generic product, global product, green products, grooming product, hair-care product, half-finished product, harmful product, health product, hedonic product, heterogeneous product, high performance product, high quality product, high-interest product 1), high-involvement products, high-margin product, high-reliability product, high-risk product, high-tech product, high-turnover product, high-value product, home-grown product, home-produced product, homogeneous product, hot product, household cleaning product, household maintenance products, household product, hygiene product, imitative product, imperfect product, import products, import-sensitive products, impulse product, industrial product, inferior product, information product, innovative product, in-process product, intangible product, interlocking products, intermediate product, investigated product, joint product, key product, knowledge-intensive product, known product, laundry products, lead product, leading edge product, leisure products, leisure-time products, licensed product, line extension product, livestock product, low-interest product 1), low-involvement products, low-value product, luxury product, main product 2), &3, manufactured products, marginal physical product, marginal product, mature product, me-too product, metal product, misbranded product, multinational product, multiple-use product 2), mundane product, national product, necessary product, necessity product, new product, no-name product, nonconforming product, non-conforming product, non-durable products, nonfood products, non-standard product, novel product, office products, off-price product, off-standard product, oil products, one-shot product, optional product, over-engineered product, paper products, parity products, patentable product, patented product, patent-protected product, payment product, pension product, pharmaceutical product, physical product, plant products, potential product, premium product, prestige products, price-sensitive product, primary products, prime product, printed products, private brand products, private label products, processed product, qualified product, quality products, ready-made product, rejected product, related product, replacement product, representative product, retirement product, revenue product, revised product, safe product, saleable product, salutary product, satisfactory product, scarce product, second generation product, secondary product, semi-finished products, shoddy product, sideline product, single-use product, skill-intensive product, slow-moving product, social product, sophisticated product, standardized products, sugared product, superior product, supplementary products, surplus product, synthetic product, tainted products, tangible product, tied product, tied products, tinned products, tobacco products 1), tying products, unacceptable product, unbranded product, unidentified product, unpatented product, unsafe product, unsaleable product, unsatisfactory product, utilitarian product, vendible product, viable product, wanted product, well-designed product, worthwhile product, product acceptability, product acceptance, product adaptability, product adaptation, product addition, product advertising, product analysis, product announcement, product application, product area, product arsenal, product assessment, product association, product assortment, product assurance, product augmentation, product availability, product awareness, product benefit, product billing, product brand, product branding, product bundling, product capabilities, product category, product choice, product claim, product class, product classification, product company, product compatibility, product competition, product comprehension, product concept, product conception, product control, product copy, product cost, product costing, product coverage, product cycle, product decision, product deletion, product demand, product demonstration, product departmentalization, product design, product development, product differences, product differentiation, product display, product distribution network, product diversification, product division, product element, product elimination, product engineering, product enhancement, product evaluation, product evolution, product exchange, product exhaustion, product expansion, product extension, product failure, product family, product field, product flows, product form, product graduation, product group, product homogeneity, product idea, product image, product improvement, product inflation, product innovation, product inspection, product integrity, product introduction, product invention, product item, product knowledge, product label, product labelling, product layout, product leveraging, product liability, product life, product life cycle, product line, product lineup, product literature, product management, product manager, product manual, product market, product marketing, product matching, product message, product mix, product modification, product name, product nameplate, product offering, product opportunity, product organization, product orientation, product origin, product patent, product perception, product performance, product personality, product placement, product plan, product planner, product planning, product policy, product portfolio, product position, product positioning, product preference, product presentation, product price, product pricing, product profile, product proliferation, product promotion, product proof, product protection, product publicity, product puffery, product quality, product quantity, product range, product rationalization, product recall, product release, product requirements, product research, product research and development, product retailer, product revision, product revolution, product safety, product sales, product sample, product sampling, product satisfaction, product segment, product segmentation, product shortage, product specialization, product specifications, product standard, product statement, product strategy, product structure, product style, product styling, product subline, product superiority, product survey, product tangibility, product team, product technology, product test, product testimony, product testing, product trial, product type, product uniformity, product usage, product validation, product variation, product variety, product warranty, endorse a product, Central Product Classification, Certificate of Pharmaceutical Product, Chemical and Allied Products Merchant Wholesalers, Clay Product and Refractory Manufacturing, debt-for-products swapб) эк. продукт, объем продукции ( количество произведенных товаров или услуг)company's product — продукция компании, товары компании
See:2) общ. результат, продукт (итог какой-л. деятельности)History is the product of social and economic forces. — История — это результат взаимодействия общественных и экономических факторов.
the product of this activity is radiation — в результате этой деятельности появляется радиация.
See:3) мат. произведение ( результат умножения двух чисел)
* * *
продукт, товар: что-либо производимое для продажи.* * ** * *. . Словарь экономических терминов .* * * -
11 orientation
сущ.1)а) общ. расположение (относительно чего-л.)б) общ. направление, ориентация, курс (напр., программы, политики и т. п.)the program’s clear orientation toward the middle class — четкая направленность программы на нужды среднего класса
See:в) общ. ориентация, склонность (тенденция взглядов, мыслей, интересов индивида)See:2)а) общ. ориентация (адаптация человека в новой ситуации, привыкание к новой обстановке)б) упр. ориентация, ориентирование (мероприятие или совокупность мероприятий по ознакомлению новичков, напр., новых студентов вуза, новых сотрудников организации и т. п., с нормами и правилами поведения, обычаями и традициями организации, структурой организации и т. п.)New employees receive two days of orientation. — Новым сотрудникам предоставляется два дня для ознакомления.
Orientation can take place in-house or off-site, with audio-visual tools such as informational videos or slides, or through simple discussion and question-and-answer time. — Мероприятия по ориентации проходят в самой организации или в каком-л. ином месте, обычно с использованием аудио- и видеоматериалов, напр., информационных фильмов и слайдов, или просто в виде обсуждения и ответов на вопросы.
See: -
12 product
produit mproduct advertising publicité f de produit;product analysis analyse f de produit;product attribute attribut m du produit;product augmentation amélioration f du produit;product awareness notoriété f ou mémorisation f du produit;product awareness level degré m de mémorisation d'un produit;product bundling groupage m de produits;product bundling pricing fixation f des prix par lot;product category catégorie f de produit;product champion champion m de produit;product depth profondeur f de produit;product design conception f des produits;product development élaboration f de produit;product development cost coût m de l'élaboration du produit;product development programme programme m de mise au point du produit;product differentiation différenciation f du produit;product display présentation f du produit;product diversification diversification f des produits;product dynamics dynamique f des produits;product features caractéristiques f pl du produit;product form type m de produit;product group manager directeur(trice) m, f de groupe de produits;product hierarchy hiérarchie f des produits;product image image f de produit;product improvement amélioration de produit;product information sheet fiche f technique;product innovation innovation f de produit;product launch lancement m de produit;product launch file dossier m de lancement;EU product liability responsabilité f du produit;product liability insurance assurance f de responsabilité du produit;product lifecycle cycle m de vie du produit;product lifecycle curve courbe f du cycle de vie du produit;product line ligne f de produits;product line manager directeur(trice) de ligne de produits;product management gestion f de produits;product manager chef m de produit, directeur(trice) de produit;product mapping carte f perceptuelle de produits;product market marché m de produits;product marketing marketing m du produit;product mix assortiment m ou mix m de produits;product mix depth profondeur de l'assortiment de produits;product mix width largeur f de l'assortiment de produits;product orientation optique f produit;product performance test test m de performance du produit;MARKETING product placement placement m de produit;product planning planification f du produit;product policy politique f de lancement d'un produit;product portfolio portefeuille m de produits;product positioning positionnement m du produit;product positioning map carte f de positionnement des produits;product profile profil m de produit;product promotion communication f produit;product range gamme f de produits;product research recherche f de produits;product specialist spécialiste m f produit;product test test de produit;product testing tests m pl de produit;product testing panel panel m d'essayeurs de produits -
13 product concept
1) марк. концепция товара (проработанный вариант идеи товара, описывающий основные характеристики товара, целевую группу потребителей, ценовую политику, маркетинговую политику, прогноз относительно уровня продаж и т. д.)Syn:See:2) марк. товарная концепция, концепция товара (используемая в маркетинге концепция, согласно которой каждый товар имеет определенное качество и цену, и поэтому товар нуждается в своей программе маркетинга, отражающей специфику товара)3) марк. = product orientationSee: -
14 orientation du produit
ориентирование продукции (тары)
Приведение продукции (тары) в определенное положение по отношению к рабочим органам упаковочного оборудования.
[ ГОСТ 16299-78]Тематики
- упаковка, упаковывание
Обобщающие термины
EN
DE
FR
15. Ориентирование продукции (тары)
D. Orientieren von Erzeugnissen (Packmitteln)
E. Product orienting
F. Orientation du produit
Приведение продукции (тары) в определенное положение по отношению к рабочим органам упаковочного оборудования
Источник: ГОСТ 16299-78: Упаковывание. Термины и определения оригинал документа
Франко-русский словарь нормативно-технической терминологии > orientation du produit
-
15 product orienting
ориентирование продукции (тары)
Приведение продукции (тары) в определенное положение по отношению к рабочим органам упаковочного оборудования.
[ ГОСТ 16299-78]Тематики
- упаковка, упаковывание
Обобщающие термины
EN
DE
FR
15. Ориентирование продукции (тары)
D. Orientieren von Erzeugnissen (Packmitteln)
E. Product orienting
F. Orientation du produit
Приведение продукции (тары) в определенное положение по отношению к рабочим органам упаковочного оборудования
Источник: ГОСТ 16299-78: Упаковывание. Термины и определения оригинал документа
Англо-русский словарь нормативно-технической терминологии > product orienting
-
16 market orientation
марк. ориентация на рынок [на потребителя\]* (подход к управлению компанией, при котором требования потребителей являются ключевым фактором в процессе принятия решений о работе фирмы, то есть необходимо сначала понять, чего хочет потребитель, а потом приступать к разработке и производству товара, а не пытаться активно продавать существующий товар; концепция пришла в 1970-х гг. на смену сбытовой ориентации)See:customer orientation, competitor orientation, production orientation, product orientation, customer orientation, competitor orientation, sales orientation, Levitt, Theodore, Levitt, Theodore* * *позиция компании, считающей что производить стоит лишь то, что найдет сбыт-----позиция компа-. нии, считающей, что производить стоит лишь то, что найдет сбыт -
17 production orientation
марк., упр. производственная ориентация (подход к организации деятельности фирмы, согласно которому центральным аспектом в работе фирмы должны быть низкие затраты, высокий объем производства, качество продукта; подход был распространен в первой трети 20 в., когда экономика быстро росла, открывались новые рынки, быстро улучшались технологии, и главной стратегией успеха на рынке была способность производить много продукта с низкими затратами)See:Англо-русский экономический словарь > production orientation
-
18 marketing orientation
марк. ориентация маркетинга (сосредоточение маркетинговых усилий в определенной области, напр., на совершенствовании товаров, на повышении качества обслуживания потребителей, на увеличении продаж и т. д.)See: -
19 ориентация произведения
product orientation мат.Русско-английский научно-технический словарь Масловского > ориентация произведения
-
20 need-satisfaction approach
марк. ориентация на удовлетворение потребностей* (стратегия сбытовой политики, при которой сначала определяются потребности и запросы клиента, а затем подбирается самый подходящий товар из представленных в ассортименте)See:* * *метод продажи, предполагающий первоначальное выяснение потребностей покупателя и затем подготовку презентации с ориентацией на удовлетворение этих потребностей; этот подход используется наиболее квалифицированными продавцамиАнгло-русский экономический словарь > need-satisfaction approach
См. также в других словарях:
product orientation — ➔ orientation * * * product orientation UK US noun [U] PRODUCTION, MARKETING ► an approach to business that emphasizes the importance of having a good product and production process: »In the post industrial information age, the focus of companies … Financial and business terms
product orientation — The attitude of a company that believes the product comes first and persuading customers to buy it follows. Market orientation typifies the attitude of a company that will only produce what it believes it can sell … Big dictionary of business and management
orientation — o‧ri‧en‧ta‧tion [ˌɔːriənˈteɪʆn, ˌɒ ǁ ˌɔː ] noun 1. [countable, uncountable] MARKETING the type of activity or thing that a business or organization gives most attention to: • The company needs to develop a stronger orientation towards marketing… … Financial and business terms
Orientation (geometry) — This article is about the orientation or attitude of an object in space. For orientation as a property in linear algebra, see Orientation (vector space). Changing orientation of a rigid body is the same as rotating the axes of a reference frame… … Wikipedia
market orientation — ▪ I. market orientation market orientation ➔ orientation [m0] ▪ II. market oriented ˌmarket ˈoriented adjective 1. ECONOMICS a market oriented economy, society, system etc is one with … Financial and business terms
market orientation — See product orientation … Big dictionary of business and management
Cross product — This article is about the cross product of two vectors in three dimensional Euclidean space. For other uses, see Cross product (disambiguation). In mathematics, the cross product, vector product, or Gibbs vector product is a binary operation on… … Wikipedia
Production orientation — A production orientation dominated business thought from the beginning of capitalism to the mid 1950 s, and some argue it still exists in some industries. Business concerned itself primarily with production, manufacturing, and efficiency issues.… … Wikipedia
Triple product — This article is about the mathematical product. For the product in nuclear fusion, see Lawson criterion. In mathematics, the triple product is a product of three vectors. The name triple product is used for two different products, the scalar… … Wikipedia
Page orientation — is the way in which a rectangular page is oriented for normal viewing. The two most common types of orientation are portrait and landscape. The specific word definition comes from the fact that a close up portrait of a person s face and upper… … Wikipedia
Brand orientation — is a deliberate approach to working with brands, both internally and externally. The most important driving force behind this increased interest in strong brands is the accelerating pace of globalization. This has resulted in an ever tougher… … Wikipedia